South Carolina Hemp Association

Beanding & Web Design | SCHA

Inspired by farmer’s logos with an influence of 1940’s graphic design, this logo mark speaks to the heritage of the hemp farmers in America. It accounts for the lost history between 1930 and 2014, the period when growing hemp was illegal, but gives it the dignity of any other crop grown in the area.

The reference to the farmer’s of South Carolina also reflects where the organization has come from. This mark acknowledges the brand’s expansion while embracing it’s history.

Using the history of the mark and the inspiration of nature, the brand was able to inform the design of the website. With the goal of educating many audiences on the benefits of hemp, a high-end, educational style was able to communicate concisely and understandably.