Get Better

Multi-Media Campaign | Proactive MD

For Proactive MD’s Direct Primary Care service, we had a large and varied audience to speak to, from consumers to small business owners to insurance brokers. Through careful consideration, “Get Better with Proactive MD” was created. As a dynamic tagline, we could change the messaging to fit the audience over the fiscal year. In order to create a sense of authenticity, we made using our own photography in the local health centers the central visual element and built out the rest of the visual style through simplistic elements from the company’s brand to emphasize the relationship between patient and provider. 

Collateral included custom photography, print advertising, out of home (OOH), website design, social campaign, and email marketing.