Abigail Whigham

Art Director & Graphic Designer
Web & App Design | Red Razor Marketing

Starting from the ground up, the Toastee Review brand identity was created. Inspired by warming leads, building connections, and celebrating reviews. A warm color palette connected with the name of the brand as well as building warm leads through the platform and customer connections, balanced with the cool, vintage blue to ground the identity and connect with a business minded audience.

Toastee Reviews brings businesses closer to their reviews on social media platforms. The user flow was designed to make the content and analytics easy to understand, no matter the user’s experience. The design uses vintage-inspired neumorphism with an emphasis on warmth as a nod to warming sales leads. 

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