Difference Makers

National Advertising Campaign | Lenovo & Microsoft

Difference Makers is a Lenovo for Business national campaign. Built for Small Business Owners of North America, we designed the messaging to be personal and flexible to reach multiple audiences. This campaign is storytelling focused, bringing the Small Business Owners to the front of the narrative. These are real people telling how Lenovo technology is a partner in their business. The visual style is designed to be raw and authentic to match the messaging. The photography is the visual hero of this work, visually pulling emphasis to the owners stories.